By Mark, 20 February, 2026
Event Guru Sales and Operations Director, Mark Williams

I'm excited to share that I'll be presenting at the Association of Collegiate Conference and Events Directors - International (ACCED-I) 46th Annual Conference in Louisville, Kentucky!

Session Details Title: Empowering Collegiate Events: Leveraging Technology and Emerging AI for Smarter Planning, Execution, and Engagement Date & Time: Monday, March 9, 2026 | 10:00 AM – 11:00 AM Location: Omni Louisville Hotel, Louisville, KY

This session is designed specifically for collegiate conference and events professionals navigating the demands of campus life—tight budgets, limited resources, cross-departmental coordination, and rising attendee expectations. We'll dive into how modern technology tools and the rise of AI are transforming the way we plan, execute, and engage for events of all scales.

What You'll Gain from the Session

Drawing from current industry trends and real-world examples from higher education campuses, we'll cover practical, actionable insights, including:

  • Identifying common pain points in collegiate event management (administrative overload, scheduling conflicts, low engagement) and how integrated tech platforms, mobile apps, and AI-powered solutions can directly address them to save time and reduce burdens.
  • Exploring key categories of event technology, such as tools for personalization, AI-driven content generation, predictive forecasting, and robust analytics—and seeing how they apply in real campus settings to create more impactful experiences.
  • Building a straightforward action plan to evaluate and implement the right technologies on your own campus. We'll discuss starting small (pilot programs, low-cost tools), measuring ROI and impact, and prioritizing ethical, inclusive adoption that supports team collaboration and delivers superior event results.

Whether you're already experimenting with event tech or just beginning to explore options, this session will equip you with forward-thinking strategies to innovate without overextending resources. We'll also open the floor for discussion on AI's evolving role in elevating our profession while keeping the human touch at the center.

Why Attend ACCED-I in Louisville? The ACCED-I Annual Conference (March 8–11, 2026, at the Omni Louisville Hotel) is the premier gathering for our field—packed with educational sessions, networking, an engaging Expo, and inspiration from peers nationwide. It's the perfect place to connect, learn, and bring fresh ideas back to your institution.

If you're planning to attend, I’d love to see you in the session! Bring your questions, challenges, and success stories—we'll make it interactive and relevant to your day-to-day work.

Follow along on social media with #ACCEDI2026 for updates, and feel free to reach out if you'd like to connect before or after the conference. Let's discuss how technology and AI can help make collegiate events smarter, more efficient, and truly unforgettable.

Let's Get Started.

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