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New Registration and Ticketing Solution Unveiled

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New Registration and Ticketing Solution Unveiled

Event Guru Software is now offering online registration and ticketing services for venues looking for a way to improve the customer experience and generate a new revenue stream.  EGS COO, Mark Williams, said, “We have been working very hard to design an intuitive registration and ticketing solution for our customers.  This solution offers venues a flexible, user-friendly tool to manage the entire process from start to finish.” Event Guru Software Registration is designed to help make your events look professional and polished....

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Mark Williams Elected to ACCED-I Chair Position

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Mark Williams Elected to ACCED-I Chair Position

Event Guru Software’s COO, Mark Williams, was elected to his 3rd term as the Chair for the Corporate Advisory Council at the Association of Collegiate and Conference and Events Directors- International.  “It is an honor to be involved with ACCED-I in this leadership position and I look forward to continuing to work hard to help strengthen and grow their corporate membership,” said Mark.  He has been involved with ACCED-I for over 16 years as both an institutional member and a corporate member.  He has outlined a few...

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EGS Staffer Presenting at NACAS

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EGS Staffer Presenting at NACAS

Mark Williams was recently selected to speak at the upcoming National Association of College Auxiliary Services Conference (NACAS) October 14 – 17. The annual C3X conference and expo will be held in Orlando, FL and draws higher education professionals together to network and learn more about enriching the campus experience. Mark’s presentation is entitled Introducing a Grab & Go Customer Experience for Conference and Event Services Designed to Strengthen the Bottom-line and Improve Service Levels. According to one of the most...

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Most Bang for Your Buck: 4 Shopping Tips for Getting The Right Software With The Right Features

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Most Bang for Your Buck: 4 Shopping Tips for Getting The Right Software With The Right Features

With the holiday season upon us, we are constantly on the look-out for the perfect gift for that special someone in our life.  As consumers we tend to equate things that are expensive with quality.  Think along the lines of Dolce and Gabbana, Land Rover, or Rolex.  A stroll down Rodeo Drive in Beverly Hills will quickly show you the opulence that exists when it comes to purchasing high end, retail products.  Don’t get me wrong, I would love to be behind the wheel of a Land Rover, but unfortunately my personal finances usually snap me back...

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Making a Trailer Will Lure Visitors to Your Venue

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Making a Trailer Will Lure Visitors to Your Venue

Lights, Camera, Action!  These are the 3 words synonymous with the film and screen industry. All the movies from the big blockbusters like StarWars to the small independent films use this same phrase at one point or another.  However, unlike the movie Field of Dreams when Kevin Costner says “if you build it they will come,” movies require a ton of marketing and pre-release promotion in order for them to be successful.  Well before the curtain goes up, tickets are printed, and the popcorn is covered in butter, the movie executives...

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Firing Your Customer: When Good Relationships Go Bad

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Firing Your Customer: When Good Relationships Go Bad

Within the meetings and conference industry your customer retention percentage is a great barometer when it comes to measuring the strength of your business.  A high customer retention rate means the customers are satisfied with your venue and choose to come back again and again.  A low customer retention rate is usually a red flag indicating that customers are unhappy and are choosing to go elsewhere.  If you want to learn more about how to measure your customer retention you might want to check out this Inc.com article that gives you a...

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Using Disconnected Systems Will Impact Your Bottom Line Period

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Using Disconnected Systems Will Impact Your Bottom Line Period

No if, ands, or buts about it your business is suffering if you are using multiple systems to manage its day-to-day operations.  The time it requires to jump between different software to find information or run a report is time wasted.  Think of it as those elements of your business that fall through the cracks never to be seen or heard from again.  The fact is that we are human and humans make mistakes especially when we are left to fend for ourselves out in the wild business jungle.  The problem is that when these “user errors”...

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Time is Money: One Method to Measure a Software System’s Return on Investment

Posted by on 11:15 pm in Uncategorized | 0 comments

Time is Money: One Method to Measure a Software System’s Return on Investment

When you start looking into investing in any new product or service the question of whether or not you will see a return on investment or ROI will come up in conversation usually with the finance person or your boss.  It can be a difficult question to answer if you are not prepared.  Before we get into any formulas to figure out the ROI it might be good to define the term.  Wikipedia defines Return on Investment (ROI) is the benefit to an investor resulting from an investment of some resource. A high ROI means the investment gains compare...

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Nine New Year’s Resolutions For The Motivated Conference Professional

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Nine New Year’s Resolutions For The Motivated Conference Professional

As we look at closing the books on 2016 and starting a fresh new chapter in 2017, have you given any thought to making some resolutions for your conference and event business?  It’s fun to reminisce about your past successes, but it can be a bit more challenging to identify what needs tweaked or revamped to continue to build onto your success into the future.  Here are a few ideas that you might consider adding to your list of business resolutions: 1) Share the Workload by Delegating There are so many things to do when you’re...

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A Simple Way to Attract New Conference Business By Bundling

Posted by on 9:17 pm in Uncategorized | 0 comments

A Simple Way to Attract New Conference Business By Bundling

With another year almost under our belts this is a good time to reflect on the good things and not so good things that have occurred over the last 12 months.  This is also the perfect time to consider looking at different ways to attract new customers to your venue.  One method is to look at your business and see where you have the ability to make some minor tweaks that could turn into major gains.  One solid idea is to consider adding a complete meeting package to your pricing options.  What is a complete meeting package or as the industry...

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